It all started with merely a dream. My once chaotic and exhilarating routine evolved into the heartbeat of my passion, leading me towards entrepreneurship. With sustainability at its very core, “typical day” introduces safe, versatile, eco-friendly products you can use, bringing beauty and calmness to your everyday.

Our goals: Every decision contributes to the wellness of the environment and its people. We've combined all the elements we loved about life to create a brand that will truly be unparalleled.

Our Values: We are very passionate about promoting menstrual health and education, alongside environmental responsibility.